Whites Drywear
— Case Study
Protection and performance beneath the surface.
Shopify is a seriously powerful and versatile platform. With highly custom needs, Whites Drywear approached Be Good to consult on the best way to showcase their range of products to consumers and wholesalers alike, providing detailed information about their product line without allowing direct-to-consumer sales.
Shopify is not only a fantastic solution for direct-to-consumer sales, but is also an excellent platform for wholesalers. Frank White, a pioneer in North America’s drysuit manufacturing industry, recently came out of retirement to purchase Aqualung’s operations, bringing a second chapter to Whites Drywear, Canada’s first wetsuit manufacturing company.
Project Highlights
— Shopify design & development
— Custom, dynamic product spec fields
— Custom global dealer locator and map
— Tradeshow & event listings
— Integrated email newsletter
— Email campaign design
This was an enormous undertaking for the entire team at Whites, who needed a website — expediently — as they brought their range back into production. Be Good was up for the challenge, recommending Shopify as the best platform to build their online presence as they quickly grow and scale their operations.
The first order of business was to showcase Whites’ line of products, using custom fields to highlight technical specs, care instructions, materials, size ranges, and purchasing information. As the innovative team at Whites continues to dream up new features and functionality for their website, Be Good is always on standby to help them execute even the most complex requirements with ease. Built on a robust and flexible platform, Whites currently sells their products to consumers through many notable retailers in North America, using their website to facilitate wholesale orders. Keep an eye on their website as they continue to scale their business, you never know what new features will appear!
“We are especially impressed with Be Good’s efficient and thoughtful process in launching and expanding our website. The team is talented, dedicated, and wonderful to work with! We highly recommend them for anyone looking to create a meaningful online presence.”
— Liz, Whites Drywear