Gravida Phsyiotherapy
— Case Study
A boutique physiotherapy practice for every body.
Gravida Physiotherapy is a small boutique practice based in Langley & New Westminster, led by Kate von Schellwitz. Kate provides compassionate, one-on-one, evidence-informed physiotherapy for people navigating a variety of injuries and life stages. Care is personalized and inclusive, offered in a calm, supportive space where every body is welcome.
Kate came to Be Good to create a visual identity for her brand, along with a website. We started by working with Kate to create her logo and visual identity, choosing colours and typefaces that feel true to her brand concept and inspiration, and are welcoming and warm but not overwhelming for people visiting her website and clinic spaces.
Once Kate’s brand was established, Be Good continued to work with Kate to create a website that would allow her to build a larger client base by connecting with people who can benefit from her care in her geographic area. Be Good created a strategic design that allows Kate to include high-value content on her site that helps her rank well for competitive search terms and phrases.
Project Highlights
— Logo design & branding package
— Business card design
— Website design & development
— Social media template design
— Social media & brand guides
— Search engine optimization (SEO)
Kate’s brand and website feel true to who she is as a care provider and as a person. Kate’s brand has a beautiful backstory, the origins of her brand’s name representing a truly special time in both her personal and professional life where so many major changes aligned all at once.
In addition for being a very strategic tool for her business, particularly when it comes to building a strong client base, Kate’s website is also an excellent snapshot of who she is, and what her brand and values are all about. Her website is an extension of her voice and personality, helping her clients feel trust and familiarity with her even before their first visit. Kate’s website showcases her breadth of experience and expertise, and has become an ever-evolving tool she can use to continue sharing her knowledge online.
“I had been running my practice for a few years and had no real brand identity to speak of and a mess of a website I'd thrown together myself- I am SO grateful I found Be Good Design Co. they helped me articulate and create such a beautiful brand and then truly brought it to life with a stunning new site that I am so thrilled with. The finished products and the actual work flow and experience of working with them was so wonderful. I have also had endless compliments on their work. I highly recommend them and will absolutely be working with them again in the future.”
— Kate, Gravida Physiotherapy